How do we describe communication process? “The transmission of the sender’s ideas to the receiver and the receiver’s feedback or reaction to the sender constitute the communication process”. The main steps of this cycle are as follows:
1. Input : the information or ideas the sender wants to give the receiver.
2. Channel : letter, fax, phone call, electronic mail, etc.
3. Message : the actual message that is sent.
4. Output : the information the receiver gets
5. Feedback : the receiver’s response (or non-response) to themessage
6. Brain drain : the possibility of misunderstanding at any step(or Breakdown)
We can illustrate this process with the help of the following illustrations:
FIG. 1.1: COMMUNICATION PROCESS
There are several barriers to the understanding of a message, and, as the figure suggests, misunderstanding can occur at any stage. Let us take the following illustration 1.1:6
Input: I want to know the balance in my current account at the end of October.
Message: Kindly send me a statement of my transactions in current account No. ............. during October.
Output: He needs a statement of his transactions in current account No. ............. during October.
Feedback: A statement of the transactions is issued.
If the action desired in the message is satisfactorily performed or the information is faithfully received (ensured by the feedback), we say the communication loop has been closed. But breakdowns in the communication cycle are quite frequent. The breakdown may be due to one or more of the following:
Improper formulation of the message in the mind of the sender;
Improper statement of the information in the message; and
Improper statement of the message by the receiver.
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