Two
million years ago, man made his first appearance on earth, heralding the down
of an era yet unborn the era of communication. He produced sounds and made
gestures ot convey his feelings of joy, fear and sorrow. Time passed by ‘man’
multiplied. His families expanded and coalesced into tribes. Soon a need for
communication is arouse. Communication is done with purpose, we want to make
someone do something or take some action or think of feel in a certain way. In simple
words of Leland Brown. “Communication
is the transmission and interchange of facts, ideas feelings or course of
actions.”
Meaning of Communication:-
The
word ‘communication’ is derived form Latin term ‘communicate’ or ‘communio’
both of which terms means ‘to share’. It is process of exchange facts, ideas,
and opinions and as a means that individuals or organizations share meaning and
understanding with one another. In other words, it is the transmission and
interacting of facts, ideas and opinion, feelings, attitudes. Communication is
a process involving the sorting, selecting and sending of symbols in such a way
as to help the listener perceive and recreate in his own mind, the meaning
contained in the mind of communicator
Communication has been defined as ‘transferring of a
thought or ideas from one group of persons so that it can be understood and
acted upon.” In order to transfer an idea, we must use symbols which stand for
the idea. According to Petel Little, “Communication
is the process by which information is passed between individuals or
organiza-tions by means of previously agreed symbols.
Nature of communication:-
Organizations
are represented as communication systems. Every organization has its own
sub-systems and there is always interaction and interface between sub-systems
to achieve goals. Communication transmits information and data to the total
system. There must be two parties in the process of communication. The
communicator or sender or transmitter of message and receive or recipient or
listener or reader is another party at the end. The nature of communication is
exchange of message and interaction. Communication may be through written or
verbal action,
According to Peter Little, “Communication is defined as intercourse
by words, letters, symbols or message and as a way that one organization member
shares meaning and understanding with one another.”
Process of Communication:-
‘Process’
is a course of action. Communication as an organization process affects all. It
unable us to transfer information from one person to anther, from one
department to another, from outside to organization. No matter whether the
organization is an individual firm society or a body corporate. The ultimate
object is that information transformed must be understandable to the receiver.
Communication
is the vehicle of individuals and group in the organizations. In this process
of the transmitters select, when and what to communicate and determines their
medium for transmission. The receiver takes the massage, interprets, perceives
and responds to it. The whole sequence is the communication process as a
process; it is routine and continuous forever. It is a never ending process
cycle.
According
to David K. Bano, the whole process (sequence) of communication process
involves six steps.
Message
è Sender è encoding è channel è receiver è decoding.
Linguistic Communication:-
Today,
there are number of means of communication, language is the most widely used
instrument. It is one of the most prized possessions of man. It has been used
as a tool for communication for centuries. It has unable man to interact with
the environment and to regulate his behaviours.
Language
acts as repository of wisdom, a propeller for the advancement of knowledge, and
a telescope to view the vision of the future. Man had tried hard to exploit the
flexibility and dynamism of language for the conduct of his day-to-day affair.
But in this attempt he has been only partially successful. Though human society
progressed with remarkable speech the use of langue for communication is not
free for ignorance prejudice and superstition.
Man
communicates meanings through a sophisticated system of symbols. He alone has
the power to express in words, sight, sound, touch, smell, and taste. Thus
communication is the story of man and his efforts of interactions and naturally
the sender and the receiver keeping on changing their roles.
Another
aspect of communication is it is essentially a social affair. The system of
communication is commonly owned, accepted, and recognized by the members of
community. It enables them to acquire, exchange, store, retrieve and process
information. What is essential for communication to occur is the co-operation
between two parties one active and other passive.
In
a short, the entire event takes place within a common frame of reference, also
called communication environment. Thus the success of communication is measured
in terms of not only the effective transmission of the massage but also the
achievement of the intended result. It indicates the processes or initiation
and reaction on the part of sender and receiver respectively.
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