There
are two kinds of communication. (1) Verbal Communication and (2) Non-verbal
communication. Communication through words is called verbal communication.
Communication through other symbols is called non-verbal.
We
can use other symbols like pictures, colours, signs and sounds to communicate.
We do communication a number of things by our fasical expressions, moments,
clothing, and so on. These all are called non-verbal communication. According
to K.K. Sereno and E.M. Bodakan,
“Non-verbal
communication
refers to
all external stimuli
other
than spoken or written
words and
including body
motion,
characteristics of
appearance,
characteristic of
voice and
use of space and
distancing.”
All
these non-verbal clues taken together are also known as body language. Body
language plays a very significance role in oral communication. It may be visual
or auditory methods.
Visual
methods are those which are seen and auditory methods are those which are
heard. Sight, pictures, colours and visual; sound, bells, and whistles are
auditory. Now we discuss about them in a
depth.
Visual Symbols:-
Colour is a very important and powerful
means of communication. Colour is so much part our daily life, we use it in
clothing, design and decoration. Colours are associated with different moods
and feelings like black with death and sorrow, white with peace and purity and
reds with danger so on.
Colour
gives an added dimension to maps, charts and graphs and makes it possible to
convey a great amount of information.
Pictorial
Representation:-
A
large variety of pictures from simple drawing to sophisticated, coloured
pictures, and photographs, are used on postures and advertisements. Pictorial
communication can communicate instantly.
Graphs and Chart: Graphs and charts are
pictorial and representation of statistical information and can be made in
different ways. Charts and graphs must be properly titled and labeled to show
what information is being represented. Special skills and techniques are needed
to prepare them. As they are hard to understand.
Signs and Signals:-
Signs
and signal communicates instantly therefore, they are most useful in
communicating simple but important ideas. e.g. traffic signs must instantly
convey information to the drivers.
A
sign is a mark used as a representation of something. e.g. + for ‘plus’, for multiply’.
A
sign is most visual and has a fixed meaning. e.g. the coming of a green light
or the waving of a green flag is a signal to go ahead. The firing of a gun
salute signals the arrival of a VIP. A signal may be visual or auditory.
Auditory
Symbols:-
The
use of auditory symbols is very limited only very simple information can be
conveyed by sounds.
Sound signals are used mainly for
warning. e.g. in war time, sirens are used to warn about enemy, sirens are used
in factories to warn of fire or accident.
Whistles are used by the police and the
army to calls members to assemble. Train and ships use whistle as signal for
departure and for warning.
‘Tunes’ are often used as identification
mark; programmers on the radio and T. V. are introduced with a signature tune. Bells
and buzzers are used to indicate the staring and ending of work periods.
Body Language:-
Body
language plays an important role in oral communication. In face to face
situation and important message is communicated by a number of factors like
Facial expressions, Eye-contacts, Gestures, postures, Appearance, clothing,
Energy and there body movements. The study of body motion is related to speech
is called kinetics. It is believed that a charming person has a pleasant voice,
a dynamic person has a vibrant voice and confident person an assured voice. As Sigmund
Freud’s examined,
“He that
has eyes to see and
ears to
hear may convince
himself
that no mortal can
keep a
secret. If his lips are
silent,
he chats with fingertips,
betrayal
oozes out of him at
every
pore.”
The
first impact on the audience and listener is created by the personal
appearance of the speaker. Appearance makes much matter whenever or
wherever you are dealing. A person’s general appearance depends on several
things, good personal hygiene and neatness, care of skin, nails and hair are
expected standard and their neglect conveys an unpleasant impression. There are
certain convention established in regard to the use of dress and general
physical appearance in respect of certain communication situations such as
interview, convocation, state banquet, etc.
Facial
expression is an obvious communicative factor. A cheerful face or a gloomy
face influences most people who see it. A happy or apprehensions of the face
can convey with or without words, the attitudes and reaction the communicants.
Biting the lips, raising the eyebrows at regular interval or blinking eyes too
often certainly spoil the smooth flow of communication.
Eye
contact with the listener is perhaps the most important aspect of the body
language. It has been rightly said that the eye is an extension of the brain
and a window of the soul. Stress is laid on continuous eye contact between the
speaker and the listener because it tells whether the speaker is sincere and
also whether the listener is interested. Eye contact is enabling the
communication to alter, adjust and reframe his message while transmitting it.
Studies have that better eye-contact leader to more effective communication.
Gestures
too play a significant role in making the communication effective. Gestures
mean expressive movement of head, hands etc. All oral communication are
accompanied by gestures such as shrugging of the shoulders, flourish of the
hands, movement of head etc. Without movement of hands, speaking appears
somewhat stiff and mechanical. Normally during the interview or a conference
employment and the speakers would naturally use few gestures. To say ‘bye bye’
we use our hands.
Postures of sitting or
walking are very important in effective communication. It conveys a wealth of
meaning in an economical way. It is important part of body language and
generally refers to the way one stands and walks. The position of hands and
legs and other part of body reveal the personality of the person-where he is
vibrant, alive and dynamic, nervous, confident and self-assured etc.. .Standing
tall feet together is the first essential step of success in speech before a
group while drooping of shoulder indicates discourage, tired and worn out.
Clothing
what we wear conveys something about us. It requires good taste and judgement
to make a subtle impression by what you wear. The colour, the design, the cut
and fit, combine to make up the dress, we wear accordingly the formality of
occasion, the time of the day, the season, the cultural background. Many organizations
have a dress code for occasions.
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